Epoxy flooring educator · Juan Gonzalez
Juan Gonzalez has coated more than two million square feet across Texas, including floors for United Airlines and Foxconn. Metallic, flake, polished concrete, urethane cement, static control, all of it. Now he's putting the whole thing on camera: how the work actually gets done, and how the jobs that pay actually get priced.
Month to month · leave whenever you want
square feet coated across Texas
stars from 107 Google reviews
real jobs already filmed
running crews out of Houston
Every system New Era installs, filmed on jobs people actually paid for.
The room, the suppliers, and the contractors already running this work.
Stop bidding against garage guys. Start bidding against real contractors.
The honest part
Where most guys are stuck
After you've been through it
Every floor he pours
Metallic, flake, polished concrete, urethane cement, static control, and the prep under all of it. His crews put these down every week across Texas, and the membership covers the lot. Filmed on jobs that were actually paying, never staged in a classroom.
Metallic
The one he is known for. The pour, the cell work, the top coat, and the material list that goes with each.
Flake and quartz
One day and two day builds, broadcast rate, walls and cove, and the slip rating a commercial buyer asks for by name.
Garage coatings
The bread and butter. Hot tire, one day turnarounds, and how to price a garage without racing the guy working out of a van.
Polished concrete
Grind sequence, densifier, cream polish, and knowing when a polish job is really a sealed concrete job before you have quoted it as the wrong one.
Big open floors
Three coat neat at scale. Sequencing a live building, joints, moisture, safety striping, and how a crew crosses sixty thousand feet without losing a day.
Food grade and urethane cement
Thermal shock, wash down, cove base and the drains. The work most contractors turn down because nobody ever showed them.
Grinding, prep and removal
The half of the job that decides whether the floor lasts a year or ten. Profile, patching, moisture, and taking a failed floor back to bare concrete.
What's inside
Not a studio, not a demo slab, not a classroom. Real buildings, real deadlines, real things going wrong and getting fixed while the camera runs.
01
The system New Era is known for, start to finish. Prep, repair, primer, the metallic coat, top coat, and the material list for each.
32 long-form jobs already filmed
02
One-day and two-day flake, broadcast rate, clean and top coat, vertical walls, and the slip-resistant quartz builds that commercial buyers ask for by name.
9 long-form jobs already filmed
03
Three-coat neat systems at scale. Sequencing a live building, joint treatment, moisture, safety striping, and how a crew moves across sixty thousand feet without losing a day.
8 long-form jobs already filmed
04
Grinding sequence, densifier, cream polish, and knowing when a polish job is really a sealed concrete job before you've quoted it as the wrong one.
3 long-form jobs already filmed
05
How the big ones get priced. Walking a commercial slab, what to measure, what to add for risk, how to write the terms, and how to get paid on schedule.
Cut from the job vlogs and shot fresh
Who's actually teaching this
My crews have coated more than two million square feet across Texas. Warehouses, race parks, showrooms, production floors, and a fair number of garages belonging to people you'd recognize.
I started filming the jobs because I couldn't find anything honest to learn from. Manufacturer training sells you their bucket. The videos online stop right before the part that's actually hard. So we've got 172 of our own jobs on camera now, and about 22 hours of it is the long stuff, start to finish.
Pro is that, organized. The systems in order, the numbers that go with them, and the parts I'd only ever told the guys standing next to me.
107 Google reviews
jobs on camera
sq ft across Texas
Plain list
Every system New Era installs, epoxy and concrete both, filmed on real paying jobs
The exact materials list for each system, with what to use and what to avoid
How to read a slab and price it before you've committed to a number
Proposal and terms language you can put in front of a commercial buyer
New videos as New Era films them, in your membership the day they land
Watch on the phone in the truck, on the job, whenever you're stuck
What it costs
Both memberships are month to month. No contract, no setup fee, and you can leave whenever you want. Pay for the year instead and two months are free.
On both memberships
The Plug Room
$197/mo
Or $1,970 for the year and get two months free.
Month to month. Leave whenever you want.
The Chain
12 seats$997/mo
Twelve seats, because it's Juan's own calendar.
Or get the phone ringing
Nobody hires the guy with the best floors. They hire the guy they found. These are month to month, and you can see the difference between them with your own eyes instead of taking our word for it.
Get Booked
$697/mo
For when the trucks are running and you want the calendar full.
That is the whole of Get Booked. No setup fee, live in days, and you can stop any month.
Own The Market adds
What this costs if you go and buy it yourself
Most agencies will not build the site and do the marketing for under $1,500 a month. This is $697.
Figures are 2026 published market rates for contractor websites and local SEO retainers, not our estimates. Go and check them.
All three are month to month, with no contract and no build fee, and here is the part you should hear from us rather than find out later. You're not buying a website. We build it, we host it, we keep working on it, and the site stays ours. What you're paying for is the work it brings you, and you can stop any month you decide it isn't bringing you enough. Your domain stays yours either way. That's the trade, and it's why there's nothing to pay up front.
And when you have a bad quarter
Every year has a slow stretch. Ours too. So instead of cancelling, you can put the account on hold for up to three months, once a year, and it drops to $49 a month. Your site stays up. Your phone number stays on it. Everything we already got you ranking for keeps ranking. We just stop the new work until you say go.
We do it this way because cancelling costs you far more than three slow months do. The site comes down, the rankings go, and coming back means starting from nothing. Nobody should lose a year of ground over a quiet January. You can also just step down a level and step back up when it turns, as often as you like.
$49/mo
up to 3 months, once a year
One more thing worth saying out loud. Nobody is asking you to bet the company on this. Start on the rung you can pay for in your worst month, not your best one, and move up when the calendar tells you to.
Included at every level, costs you nothing
Juan turns work down. Wrong city, wrong week, wrong size. Right now it goes nowhere. Members are on the list by city, and when something lands that New Era isn't taking, it goes out to the man closest to it. Chain seats see it first. You only pay us if you win the job, and you'll know the fee before you ever pick up the phone.
And when you want your hands on the machines
Four days on the grinders with Juan standing over your shoulder. Materials included, small groups, and it runs at the Austin, Texas campus. This one is the in-person class, not part of the membership.
$1,899
Ask about datesRead this part if you're on the fence
And you learned their product. That's what it's for. This is the trade underneath it, taught by someone who buys from everybody and owes nothing to anyone.
So has your competition. What's not on YouTube is the quote, the terms, the sequencing, and the fifteen minutes before a job goes wrong. That's most of this.
No territory, no royalty, no approved supplier list. You learn the systems and you run your own company with your name on the truck.
Then start here. Everything the class covers is in the tracks, filmed on jobs that were actually paying, and you can stop paying for it the month you decide it isn't for you.
No risk on you
You can't judge this from a sales page and I wouldn't ask you to. Get in, watch the prep track, pull up the 62,000 square foot job, and see whether it's the real thing. If it isn't, cancel before your first month is out and we refund it. No forms, no phone call, no hard feelings.
FAQ
No, and you should know that before you sign up rather than after. We build it, we host it, we keep working on it, and it stays ours. Your domain is yours, your photos are yours, and your phone number is on it. What you're paying for is the work it brings you, not the file. That's exactly why there's no build fee, and why a site that would cost you thousands up front costs you nothing to start.
See the packages →You put it on hold, you don't cancel. Up to three months a year at $49, your site stays up, your number stays on it, and everything you already rank for keeps ranking. We just stop the new work until you say go. Cancelling is what costs you: the site comes down, the rankings go, and starting again is more expensive than the slow months ever were. You can also just step down a level and step back up when the calendar turns.
See the packages →Because we already built the machine once and we run it for flooring companies specifically, so nobody is starting from a blank page on your dime. For what it's worth, local SEO on its own averaged $1,557 a month in 2026 and a contractor website runs $2,500 to $6,000 to have built. Go and check both. We're not cheap because we're cutting corners, we're cheap because we're not reinventing your industry every time.
See the packages →The minute you join. You'll have a login and the full library inside a couple of minutes, and you can start on whichever system you're bidding this week.
See what a month costs →No, and Juan will tell you the same. Epoxy is a feel-it-in-your-hands trade. Pro is how you learn the systems and the numbers on your own time. The class in Austin is where you get your hands on the machines with Juan standing over your shoulder. Pro makes the four days count for more, and what you paid for Pro comes off the class price.
See how the class and Pro stack →That's most of what it's for. It works on your phone in the truck. Pull up the prep sequence while you're standing on the slab.
Look through the five tracks →Start at track one and go in order. Plenty of people in here poured their first garage after they joined. What you shouldn't do is start with a 40,000 square foot bid.
Start at track one →Then you shouldn't pay for it. Cancel before your first month is out and we'll refund it, no argument and no forms.
Read the thirty day terms →No. You'll be told exactly what gets used and why, and then you buy wherever you buy. Nothing here is locked to a brand.
See what each system uses →Last thing
One of those costs you $197 a month. The other one has cost people a lot more than that.
Month to month · cancel whenever you want
